Publication
POLESTAR MUST HANDLE ITS REVIVAL WITH CARE
In many ways, Polestar has been one of the most successful EV start-ups. In just seven years, the Volvo spin-off has established itself as a premium contender through distinctive branding and design, and strong product. But that has come at a...
Read Full Story (Page 3)ELECTRIC SPORTS CARS ARE DIVIDING THE INDUSTRY
Is there a market for electric sports cars? That question is vexing the industry right now. Alpine, as you’ll read on p4, is all in on the development of a new electric A110, with the firm’s CEO, Philippe Krief, plotting a family of variants to win...
Read Full Story (Page 3)WHY ARE CAR MAKERS FLOCKING TO FORMULA 1?
The first pre-season Formula 1 test at Barcelona last week was a closed-doors affair while teams adjusted to sweeping new technical regulations – but such is the anticipation for this season that plenty of information emerged from it. Even before the...
Read Full Story (Page 3)CAN THE EX60 GIVE VOLVO THE SUCCESS IT CRAVES?
Volvo is proof that the path of electrification does not run smoothly. In 2019 I attended the launch of its first electric car, the XC40 Recharge, when boss Håkan Samuelsson boldly vowed that EVS would account for half of the firm’s sales by 2025 and...
Read Full Story (Page 3)UK SHOULD FOLLOW EU’S LEAD AND DELAY ICE BAN
Good news is worth highlighting and the UK reaching two million annual new car sales for the first time since 2019 (before the industry and wider world were hit by well-documented challenges) is definitely positive. Especially when you consider the JLR...
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