Publication

“CHOOSE SENSE OVER SPECTACLE.’’

Luxury marketing in the Middle East has no more room for translated tales that have travelled in. This is no longer a market for loud launches or polished and performative campaigns. The diverse consumers in this region would rather not tolerate...

EDITOR’S LETTER

Over the last few weeks, several industry leaders have pointed us back to the highlighted quotes within our previous editor’s letters, which read “Lead with empathy as a strategy, not a slogan,” and “You matter”. When those letters were written, we...

RAMADAN RESET

“LEAD WITH EMPATHY AS A STRATEGY, NOT A SLOGAN.’’

Now that the industry has pulled through the first month of 2026 – wait, wow! Has it only been a month? It feels like three – it’s worth asking some crucial questions: Has anything changed for the better this year or is it just more of the same? If...

THE ANNUAL 2025