Publication
Sharjah stays rooted, yet future-ready
Sharjah’s tourism proposition is built around the combination of cultural heritage, family experiences, natural landscapes, and modern tourism offerings. At ATM 2026, the and Sharjah Commerce Tourism Development Authority (SCTDA), alongside public and...
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Value, not discounts, to define recovery
The Middle East travel industry has repeatedly demonstrated its resilience. From the pandemic to regional disruptions, the sector has consistently global markets. Yet today’s business enYLURnPHnW SUHVHnWV D GLIIHUHnW VHW RI FKDOOHnJHV. Passenger...
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Outbound travel trends signal market shift
TTRAVTALK spoke to tourism leaders and travel experts to understand how outbound travel is changing, what today’s travellers are looking for, and how destinations are adapting to meet new expectations. The consensus is clear — the future of travel will...
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ITB Berlin celebrates 60th anniversary
As ITB Berlin marks its 60th anniversary, the Middle East is emerging as one of its most influential partners, with strong representation from tourism boards, airlines, and hospitality groups. The show continues to play a vital role in helping the...
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