Publication

Friday - 20th March, 2026
Cover of The World of Chinese

From Buy to Borrow

从“买买买”到“租租租”，年轻人为什么会迷上“租赁消费”？ Prioritizing value over status, young Chinese consumers are embracing rentals, from designer toys to electronics, but what’s holding the industry back?

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Saturday - 20th December, 2025
Cover of The World of Chinese

New Markets, Young Makers

The rise of young consumers, particularly those born in the 1990s and 2000s, has reshaped the market, driving shifts in consumption habits toward emotional value, sustainability, and thrift, while second-generation factory owners also transforming...

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