United Arab Emirates
United Arab Emirates - Campaign Middle East
Sunday - 13th January, 2019
Nissan to be honoured as Dubai Lynx Advertiser of the Year in 2019
The 2019 Dubai Lynx Advertiser of the Year will be awarded to Nissan at the festival, which takes pl...
Sunday - 16th December, 2018
In the region, 2018 was TBWA/ Raad’s year to shine. But with major holding group changes internationally, and new regulations at home, the market is far from stable. By
On a global level, the biggest news of 2018 seemed to come out of holding company WPP. In April, the...
Sunday - 2nd December, 2018
TV, TALENT AND TRIOPOLY
OMG CEO ELIE KHOURI REVEALS HIS ANNUAL PREDICTIONS FOR THE I NDUSTRY. P18 Serviceplan’s Rob McGove...
Sunday - 18th November, 2018
SWEET STREAMS ARE MADE OF THIS
UNILEVER AND TWITTER REVEAL THE SECRETS OF L EVERAGING L I VE VIDEO SHOWS. P14 Podcasts are entering...
Sunday - 4th November, 2018
“The real power of social media is its power to build brands and actually drive business impacts.”
Ogilvy’s MENA CEO, on why she is putting social at the heart of the agency. p10...
Sunday - 21st October, 2018
Leverage, lunches and leadership
Sir Martin Sorrell, founder of WPP and executive chairman of S4 Capital, looks back on the industry ...
Sunday - 7th October, 2018
Racha Makarem named as regional CEO of Publicis Media’s Starcom
Racha Makarem will become the new regional CEO of Publicis Groupe’s Starcom media agency from Janu...
Sunday - 23rd September, 2018
L I NKEDIN BRINGS I TS GLOBAL CAMPAIGN TO THE REGION. P3 Visual search is coming of age. Two executi...
Sunday - 9th September, 2018
Gulf News closes tabloid and lays off staff at main paper
Dubai-based weekly tabloid newspaper Xpress, published by Gulf News, has closed down its print publi...
Sunday - 26th August, 2018
“Holding knowledge ge is no longer power. . Power is sharing knowledge and growing the whole ecosystem.”
FILIP JABBOUR, Group M CEO, on the changing face of the modern media industry....
Sunday - 12th August, 2018
Grey MENA takes on DEWA’s marketing and communications
Grey Group MENA has won Dubai Electricity and Water Authority’s ( DEWA’s) marketing and communic...
Sunday - 1st July, 2018
REGIONAL WINNERS REVEAL HOW THEY WON AT CANNES. P12 Serviceplan’s Robert McGovern on what Instagra...
Sunday - 17th June, 2018
“It’s about moving fromm those old siloed individual lines to capabilities that fit the needs of a modern marketing world.”
Ogilvy’s global CEO, on the network’s “refounding”....
Sunday - 3rd June, 2018
“More ads, more ore clutter, more noise.oise. This doesn’t breakeak through at all; itt is just more annoying ying for consumers.”
P&G’s chief brand officer, on why his company has been irritating the public....
Sunday - 20th May, 2018
Wavemaker gets a new CEO
Just a year after Neil Hardwick took on the reins of the WPP agency, Rabe Iyer is moving in from Mot...
Sunday - 6th May, 2018
“You are a mother, you are a psychiatrist, you are a sounding board, you are a problem solver, you are a dictator…”
OLLY ROBINSON, FP7’s new ECD, on the many hats he must wear as he takes on the top job....
Sunday - 22nd April, 2018
TBWA\RAAD wins Du, taking UAE telco from Leo Burnett after 13 years
Du, the UAE telecoms provider from Emirates Integrated Telecommunications Company, has appointed TBW...
Sunday - 8th April, 2018
Tarek Daouk moves from Starcom to be Dentsu Aegis Network CEO
Dentsu Aegis Network has announced the executive appointment of Tarek Daouk as CEO of the Middle Eas...
Sunday - 25th March, 2018
ABDULWAHED JUMA, head of brand at Du, on having faith in agency partners.
“From time to time you have to stretch the boundaries and let your creative agency practise their ...
Sunday - 11th March, 2018
ADVERTISING PERSON OF THE YEAR
BBDO’S DAni RiChA WAnTS TO mAke yOu fAmOuS. P. 12 Best Digital Campaign also goes to Seven Media a...
Sunday - 25th February, 2018
Coca-Cola, Impact BBDO and Yaish rank highest in first B&W Report
The B&W Report 2017 has been released, ranking regional advertising players by by points bas...
Sunday - 11th February, 2018
FP7/MENA wins creative duties for Landmark’s Babyshop brand
Babyshop, the Middle East’s leadi ng children’s retailer, has announced a strategic partnership ...
Sunday - 28th January, 2018
THE MEASUREMENT AND MEDIA INTELLIGENCE ISSUE
THE NUMBERS THAT GUIDE THE I NDUSTRY, HOW THEY ARE GATHERED AND WHAT THEY MEAN...
Sunday - 19th November, 2017
L E , M U D DY
While a brand might be happy to associate with wholesome videos of football, motor racing and other ...
Sunday - 5th November, 2017
Sunday - 24th September, 2017
Sunday - 27th August, 2017
HOw did THe Middle eAST fAre AT THe l OerieS?...
Sunday - 25th June, 2017
Emirates airline renews contract with Havas through to 2020
Dubai-based airline Emirates has announced it will renew its contract with Havas Media. Havas Media ...
Sunday - 11th June, 2017
“We are trying to give kids a platform where at least the messages are moderated, the messages are controlled.”
RAVI RAMAN, senior vicepresident of Khaleej Times, on new platform Loop....
Sunday - 28th May, 2017
“The way you see it is X, Y or Z broke a record, but we live their journey from the beginning to the end.”
TALAL OMAR, country manager of Guinness World Records, on becoming the best....
Sunday - 14th May, 2017
“The biggest impediment to collaboration across functions is the human need to own a relationship.”
AVI BHOJANI, group CEO of BPG, on why it is essential to embrace change....
Sunday - 30th April, 2017
Sunday - 16th April, 2017
Al Arab staff start to receive final settlements after closure of channel
Staff at Saudi Prince Alwaleed Bin Talal’s shuttered Al Arab News Channel have reportedly started ...
Sunday - 2nd April, 2017
Vice to launch Arabic platform from UAE base within six months
Youth media brand Vice should launch in the MENA region within three to six months. Vice fo...
Sunday - 19th March, 2017
A vocal minority of well-connected employees at my company are actively campaigning against my brand...
Wednesday - 1st March, 2017
people say “No” to the project. The five people that did say “Yes” motivated the creatives t...
Sunday - 5th February, 2017
How to win at awards shows
Top creatives, awards organisers and a jury head on how to make sure your work gets the recognition ...
Sunday - 1st January, 2017
Sunday - 18th December, 2016
Sunday - 6th November, 2016
No. And I very much doubt that you enjoyed their trust in the first place. You certainly won’t enj...
Sunday - 25th September, 2016
scar Wilde said: “Be yourself, everyone else is already taken.” On one of my train jour...
Sunday - 11th September, 2016
Sam Rothenstein invented the Advertising Creative Circle Role Reversal Seminar in 1968. It ran, annu...
Sunday - 28th August, 2016
Our new client sends out briefs on a Post-it note. I know some of the best briefs can be written on ...
Sunday - 14th August, 2016
HUG DIGITAL WINS SPARTAN RACE ACCOUNT
DUBAI AGENCY SCORES RUN OF NEW WINS....
Sunday - 10th July, 2016
Laurence J Peter published Why Things Go Wrong in 1984. It established the Peter Principle (managers...
Sunday - 29th May, 2016
How to be good in a harsh world
Consumers expect brands to have a purpose. But what is the best way to achieve this and how can adve...
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